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Hello,


I'm Rashida Khatoon; I pursued a Masters in Design from IIT Guwahati and a Bachelor's in Architecture from the Faculty of Architecture Lucknow. currently, I am working with ValueLabs Hyderabad


At my core, I am a UX strategist who believes that a highly effective product strategy requires insight into the intersection of design, business, technology, and the user. 


My strengths encompass defining the product vision, problem solving, crafting compelling stories, and designing seamless, human-centered experiences across complex ecosystems...  and preparing a cup of tea (Let's say a perfect one) ;)


I thrive on envisioning and delivering meaningful, delightful, and impactful experiences that make business sense. For me UX is breaking down internal walls between physical, digital, and service design.


I fundamentally believe that design can improve people's lives, transform companies, and change culture and beliefs.

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